Terminology to Help You Understand the Internet Language
(and to help you understand your new web business in regard to getting traffic flowing)
In order to comprehend the language of the internet, it is essential to first learn the words and services associated with it. Here are a number of helpful terms to guide you into your future on the web. Becoming familiar with internet language is vital. Businesses are taking off and thriving into the future, and we all want to be a part of it. All roads lead to a direct path when building toward endless opportunities. Expand new horizons today and learn the possibilities of tomorrow.
Affiliate – A person becoming officially joined to an organization. In regard to online association, when a person fills out an application and gets approved by an online retailer, the web owner may place ads on their own web site for profit.
Wealthy Affiliate, Affiliate Marketing – A marketing agreement made between affiliate marketing company, (WA), and an individual, and where the individual is paid a commission from Wealthy Affiliate for every referred FREE Starter Membership, and paying recurring monthly commissions to the individual for a member upgrade.
Algorithm – The special secretive system that Google uses to decide what web pages to display and in what order they will be displayed.
Analytics – The analysis of statistics or data computed from a web site to show growth.
Blogging – An online writing journal known as a web log or blog.
Bounce Rate – The amount or percentage of visitors to a certain website who navigate away from the site after viewing only one page.
Content – Important and essential information included on a web site. The content should focus on keywords and keyphrases unique to search engines. The more valuable content in a web site, the better ranking it receives in search engines.
Crawler – A crawler constantly crawls and finds links on the web, saving HTML on a page to a massive database called an index.
Embed – To integrate data (such as text or a video) in a web page or document that uses HTML (HyperText Language) in order to code the language and formulate the HTML data for the internet.
Google – The highest ranking search engine used to search keywords in order to find information.
Index – The place where Google and other search engines save online web site data gathered by a crawler. When the search engine updates, (and the crawler finds new or revised information on a web site), the index will show the changes and the web site will be ranked up, depending on traffic, the amount of changes made and the amount of internal and external links used.
Internal and External Links – Internal Links are links within a web site that connect to other pages within the web site. External Links are links within a web site that link to another web site or web presence.
Keyword – A single word or words used in a web site that add significant value within the content in order to obtain a high ranking within search engines. Keywords are used in searches to determine how traffic finds a web site.
Keyword Research – This is a lengthy activity one should perform occasionally throughout the duration of a web site in order for your site to be well searched. (There is in-depth training in Wealthy Affiliate that shows a step-by-step process of getting ranked on Google with keyword research.) If you have a clear understanding of your product or service, you will able to add more keywords to make your site go viral in no time. As your keyword research evolves, your web site will grow traffic. NOTE: In order to learn more about the people who will be reading content on your web site, you should think how they think. In other words, What keywords or keyphrases would they use to search and arrive at your web destination?
Keyphrases – Unlike a keyword meaning a single word, keyphrases are keywords using multiple words or phrases. When someone searches on the internet, they type either one word (a keyword) or more than one word (keyphrases).
Links – Valuable code in a web site that instructs and connects ideas from one page of a web site to another. Internal Links link one page within a web site to another. External Links link one page with a web site to an outside source. A Link is short for hyperlink. NOTE: It is of the utmost importance to understand how Google and other search engines use links. They calculate the number of links pointing to a page in order to understand the importance of that page.
Both internal and external links help rank a web site in search engines. Some are more important than others. Web sites that provide more links and that use both internal and external links are considered large sites and generally rank up and are the sites that the search engines love. Small web sites provide only a few links and are ranked low or not at all in search engines. It is essential to provide as many different links as possible in order for your traffic to browse around the entirety of your site and increase the bounce rate.
Organic Search – The search words that appear during the process of typing one or more words into a search engine. Organic search results are the common listings that appear due to the amount of traffic searching the terms.
SEO (Search Engine Optimization) – the in-depth study or process of maximizing the number of visitors to a website. This is done by ensuring that a web site is ranked high on results programmed by the search engine. Search engines also include news, photos and videos. The embedding is referred to as a universal search.
Transition Words (AKA signal words) – Important words within content on a web site that should be used in order to direct the readers. These are the words that show your reader that you are summarizing (ex: and, too), comparing (ex: less than, rather), or concluding something (ex: thus, consequently, hence).